02737cim a2200505 i 4500 517057016 TxAuBib 20200922120000.0 d z 121004s2020||||||||||||||||||||||||eng|u 9781705012642 1705012647 MP1786 Recorded Books MdPfRBL eng rda MdPfRBL TxAuBib rda Lepore, Jill. If then [MP3 disc] : how the Simulmatics Corporation invented the future / Jill Lepore. Unabridged. Prince Frederick, Md. : Recorded Books, [2020] ©2020. 1 sound disc (10 hr., 30 min.) : digital, stereo, ; 4 3/4 in. spw rdacontent s rdamedia sd rdacarrier rdacontent c rdamedia cz rdacarrier Compact disc, MP3 format. In container (19 cm.). Spoken audio file. Indexed by chapter. Title from container. Narrated by the author. The Simulmatics Corporation, founded in 1959, mined data, targeted voters, accelerated news, manipulated consumers, destabilized politics, and disordered knowledge--decades before Facebook, Google, Amazon, and Cambridge Analytica. Silicon Valley likes to imagine it has no past but the scientists of Simulmatics are the long-dead grandfathers of Mark Zuckerberg and Elon Musk. Borrowing from psychological warfare, they used computers to predict and direct human behavior, deploying their "People Machine" from New York, Cambridge, and Saigon for clients that included John Kennedy's presidential campaign, the New York Times, Young and Rubicam, and, during the Vietnam War, the Department of Defense. Jill Lepore, distinguished Harvard historian and New Yorker staff writer, unearthed from the archives the almost unbelievable story of this long-vanished corporation, and of the women hidden behind it. In the 1950s and 1960s, Lepore argues, Simulmatics invented the future by building the machine in which the world now finds itself trapped and tormented, algorithm by algorithm. MP3 format. System requirements: CD/MP3 player or PC with MP3-capable software. 20200922. Data mining. History. United States History. Audiobooks on CD. Recorded Books, Inc. https://rbmediaglobal.com/recorded-books/ recordedbooks.com https://d2cv0ie6dlin9h.cloudfront.net/MP1786/MP1786_image_148x230.jpg RBMedia BTCLS